Yesterday night was one of the most important nights for TV station NBC. Hosting the Super Bowl is much more than just the right to the game, there becomes so much revenue and business that which is it more about? Each commercial ended up being $3,000,000 just for one thirty second spot. Now it is more for the sixty second ones, and more for the companies who had multiple commercials like Dorritos. Why is it becoming more about the commercials than the game? In some of the past years, I have been more excited about the commercials than the game itself, and I know I am not the only one who feels this way. For me, yesterday's game didn't get interesting until the last 5 minutes, except for the pick-six by Harrison earlier in the game. Unfortunately, the commercials have lost some of the touch that they had a couple years ago. There were still a couple good ones this year like the Career Builder one, and the Bud Light one, but for the majority the "Funniness Level" is dropping. Although NBC is obviously more willing to give spots to the higher paying companies for these slots, the companies themselves appear to be relaxing and not working as hard to become as funny. Part of that may be that there are more car commercials now, or maybe because of the number of movie trailers, or maybe it was just that there were much more beer commercials and they knew how to make funny commercials better, but the fact is that the legacy of the Super Bowl commercials is starting to diminish, which is taking away from the game itself if there aren't two teams you care a lot about.
3 comments:
I completely agree that the commercials aren't what they used to be. The emphasis on watching for the commercials and not for the game, though, may come from the fact that it wasn't a local team. The game isn't all that exciting if it's not a team you have a "personal" connection to and put your heart into cheering on.
I totally think that the game has evolved from watching the game and the commercials are a space filler to watching the commercials and the game is the space filler. I know people who just whatch the game for the commercials. Personally, how could you not watch a game like this Superbowl?
I actually thought that this year's commercials were not bad. The "golden pipes" one with the babies was a classic, and there was the introduction to 3D TV, which sort of made me sick.
Post a Comment